MONEY CONFERENCES - STANDARDS MONEY CONFERENCE 2013 - 5 ��, ��

ΑΡΧΙΚΗ ΣΕΛΙΔΑ

ΠΟΙΟΙ ΕΙΜΑΣΤΕ

ΕΠΙΚΟΙΝΩΝΙΑ

insuranceworld.gr


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	�� STANDARDS MONEY CONFERENCE 2013 Malcolm Bowden President GS1 Global Solutions, President GS1 Data Excellence Inc Erik Larsen Associate Principal in the Chicago office of McKinsey & Co. Espen Tranoy Managing Director, First Data Hellas (Greece) �� �� , �� �� �� �� �� , �� , ��. �� �� ��, 1� �� �� �� GS1 Association Greece �� . �� A��, GS1 Association Greece, �� .�.�.� �� Business Development Director, Icon Platforms �� . �� �� & �� , �� , �� �� Country Manager, EMC, ��, ��, �� �� . �� �� , �� Logistics, EMEA �� Globe Williams International �� �� GS1 Association Greece �� �� �� , �� & �� , VISA Europe �� �� & �� (�.�.�.�.�.) �� Customer Services Manager, Mondelez Hellas S.A. �� �� Logistics, �� �� �� �� �� �� .�. & �� , �� (��) �� �� .�., ECR Hellas


	STANDARDS MONEY CONFERENCE 2013

H Ethos Media �� GS1 Association Greece �� Standards Money Conference 2013: Success through Operational Excellence , �� �� 5 �� , �� �� , �� . �� ��  �� standards �� . �� 300 �� , ��:

- �� standards �� �� �� ��  �� �� ;

- �� �� standards �� -��:

1. �� 

2. �� & �� , ��, �.�.

3. �� 

4. ��, Logistics �� 

- �� ��  �� standards ��: ��, ��, ��, ��, ��, �� , �� , �� , �� .

�� standards, �� , ��, �� , �� (workshops).

�� :

�� - �� GS1 Association Greece �� :

�� 20% ��

�� 50% �� (��, ��, ��).

�� .

�� standards �� . �� , �� . �� , � �� standards �� , �� . � �� , �� . �� , �� , �� , �� .
�� Money Conferences �� GS1 Association Greece �� Standards Money Conference 2013: Success through Operational Excellence, �� 5 ��, �� , �� .
� �� standards, �� , ��, �� , �� (workshops).
�� , �� , �� standards �� : ��, ��, ��, ��, ��, �� , �� , �� , �� . �� Standards Money Conference 2013: Success through Operational Excellence �� . �� , �� marketing �� , �� logistics �� , �� , �� , �� , �� , �� .

�� . � �� ޻, �� . �� , �� , �� . ��, �� , �� , �� .

�� smartphones (apps) �� . �� brands. �� standards �� , �� brand �� , �� . �� brands �� .

�� , �� 36% �� smartphone, 50% �� , �� 80% �� . ��' ��, 64% �� , �� .

�� standards �� barcodes � �� (radio frequency identification tags) �� , �� : proximity apps, push notifications, interactive digital signage, gamification, foursquare, augmented reality marketing (�� ) �� .

��o ��o �� , � �� standards �� , �� . �� standards �� , �� .


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